Customers - they would want cheap flights that are comfortable and safe. A stakeholder is a person group or organization that has interest or concern in an organization. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Southwest Airlines The airline's monthly inflight magazine is called The Traveller. References 16 Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. European Countries Collaboration and good relationship making EU politically stable. [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. School Number: 110131060 "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. ABSTRACT i we will get information about EasyJet from the textbook and the Internet. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium With Nike being a huge, Premium easyJet Plc engages in the provision of passenger airline and carrier services. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. However their expectations are plenty. Stakeholder Main Interests, Premium The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). gold coast shark attack video; giant schnauzer service dog for sale A stakeholder can be a wide variety of people impacted or invested in the project. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back 3.1.1 Price List 4 You also have the option to opt-out of these cookies. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Airline EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. PICTURE CONTENT v But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Better Essays. How does EasyJet create value for the customer? 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. 725 Words; 3 Pages . The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. Powerful Essays. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat Pressure groups and government. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. However, you may visit "Cookie Settings" to provide a controlled consent. TABLE CONTENT ii Political and Legal impacts 5 The company's sustainable business model aims to make travel easy and affordable, while driving growth and . Total revenue ( million) 2,362.8 1,797.2 31.5%. Income statement (Coauthor(s): Premium For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. 1 minute read. It has seen an increase in customer loyalty in its core markets. These cookies ensure basic functionalities and security features of the website, anonymously. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? In other words, your project's stakeholders are the . Efficiency-driven operational model ( tutto quello che c e scritto sotto) EasyJets Business Model Analysis Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). . Its theory might affect the perception of air travel with the vision of building a customer focused brand. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Analytical cookies are used to understand how visitors interact with the website. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Stakeholder EasyJet's biggest shareholder will not contribute to the airline's 1 EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Who are EasyJet stakeholders? Airline, MARKETING RESEARH PROJECT This cookie is set by GDPR Cookie Consent plugin. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. 3. Name: Doancan Yksel EasyJet was founded by Haji-Loannou in 1994. 3.3 Promotion 7 Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). easyJet PLC | Financial Times [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. 1. Nowadays aviation is a big, Premium [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Government guidance and assistance available to travel and tourism businesses. Popular books for Law and Public Services . [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". There is two different types of stake holders these are internal and external. GNA. It is corporates, Premium The airline modernised the building and painted it orange. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. [62] However, there has been few announcements on the project since then. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. 3.1.5 Credit terms 5 References: list Provide an explanation for each stakeholder position and identify the potential strategic implications. A shareholder can be a stakeholder. Project management, Steps in Identifying Stakeholders Stakeholders of easyjet Free Essays | Studymode Brand Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? In addition to this average fare advantage, easyJet's highly dynamic revenue management system . [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators.
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